The acronym SEO stands for Search Engine Optimisation.
Put simply, SEO is a process that forms part of a digital marketing strategy that focuses on optimising a website to make it more visible in search engine results pages (i.e. in Google search results) with the goal of driving organic traffic to the website.
SEO takes time because there is no longer an easy way to game the system. Search engine algorithms have become more and more advanced with an emphasis on delivering users the most relevant, and highest quality results based on their search query.
1. Do I Really Need SEO?
yes you do. Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well.
3.How Do I Improve My Website’s Authority?
The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site. Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.
5. Can People Find My Site On Google Right Now?
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if Junto was indexed, I would type “site:junto.digital” into search engines.
2. How Does SEO Work?
Search engines look at 3 primary factors when trying to understand all of the websites in their index: authority, relevancy, and crawlability. We’ll skip crawlability to keep things simple. Crawlability gets more into the technical side of SEO, and ain’t nobody got time for that.
4. So Can I Just Buy a Whole Bunch of Backlinks?
Yes, we know that all of those Fiverr deals offering you 50 backlinks for $5 are tempting, but they’re not worth it. Buying links goes against Google’s policies and will destroy your search rankings if you get caught. If Google does catch you buying backlinks, you’ll see your search rankings plummet.
6. What Parts of SEO Should I Focus on First?
Our best advice here would be to talk to an SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar.